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Pairing the physical with the virtual, H&P has launched an augmented reality experience that features the walking FlexRig® fleet in the desert terrain – moving from well to well.  At each stop users see a series of touchpoints that showcase the value proposition and features of the rig.

“The FlexRig fleet was designed to offer unparalleled flexibility for a full range of unconventional drilling applications. Since its introduction, continued upgrades and modifications have allowed H&P rigs to service new markets and longer laterals, while staying efficient and mobile,” says Megan Oberly, vice president of marketing & product management at H&P.

“The AR experience gives us a unique opportunity to showcase the true differentiation of H&P’s super spec walking rigs, how nimble they are in pad drilling environments and some of the most recent design elements added for the Middle East.”

H&P will be showcasing this new feature at ADIPEC, October 31-November 3. Stop by Booth 7340 to experience it in person.

Not attending ADIPEC? H&P gives you a front row seat to the Flex3 from wherever you are. Watch the video below then check it out for yourself.